brand recognition

Most voters (55%) don’t know enough about Paul Krugman to venture even
a soft opinion about him. Those with an opinion are fairly evenly
divided—22% favorable and 22% unfavorable. A new Rasmussen Reports
national telephone survey finds that just one-in-10 voters has a strong
opinion about Krugman, with four percent (4%) voicing a Very Favorable
opinion and six percent (6%) a Very Unfavorable view.
But if people are asked about New York Times columnist
Paul Krugman, the numbers shift significantly. Once he is identified
with that publication, his unfavorable ratings jump 15 points to 37%.
The number with a Very Unfavorable view more than triples to 20%.
However, Krugman’s favorable ratings show little improvement, inching
up only three points to 25%. 


Нефиговый они там себе в NYT бренд выстроили, если ассоциация с ним резко ухудшает репутацию ассоциируемого.